California

“… I believe the Mamas & the Papas wrote a song about this place.”

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So we’ve just returned from our AMAZING trip to California and I’m ready to break it all down for you here in a blog. 

We left Atlanta early last Tuesday morning for Los Angeles and all was well with the world… We made the MARTA train in plenty of time, whizzed through our Air-Tran check in and off through the security line we went… Now the story begins.

So after removing my watch and flip-flops and removing my ipad/ipod/iphone from their respective cases; placing them neatly and orderly in their own individual bins (per the request of the TSA officer in front of me, more on them later…), i went to walk through the normal “metal detector”. I was sent back through the metal detector, as I’d apparently gone while the machine was resetting itself, so instead now I was “asked” to “volunteer for” a full body scan through the new machines that caused the uproar earlier this year. I didn’t really much care seeing as how I was wearing only a T-shirt & some Jordan brand basketball shorts, so I went through the scanner.

Upon exiting the machine i had two rather large TSA agents stand in front of me with their arms crossed saying i had to “wait for a supervisors’ inspection”; 15 minutes later said “supervisor”; which must be a code word for 6’7”- Arnold Schwarzenegger from Conan - type of guy, arrives and instructs me to “proceed with him” to an enclosed room for “privacy”… Apparently my full body scan came through “incomplete” and showed a “bulge in the lower waist region that arose suspicions” (those were his words EXACTLY…), and that’s when i heard the door close and the plastic doctors gloves snap into place. 

I’ll spare you the details, let’s just say that I wasn’t exactly sure what they were looking for but they did everything in their power to find said “it”… Post-groping or “non-invasive pat-down” as the TSA calls it, I was allowed to proceed onward to the plane, albeit feeling strangely violated, it certainly didn’t help that Joe was laughing hysterically and proceeded to remind me of the experience every chance he got over the next 5 days. 

The flight was full, but went by pretty quickly. Upon arrival at LAX I could see that the guy in the seat in front of me was one of those “Jump up the minute the plane stops at the gate even though there’s nowhere to go” type of people; a little back story, the woman in other seat in front of me had just undergone a procedure on her hip and was using a 4-prong walking cane for stability; it had been stowed in the overhead compartment above me with said “Jumpy Guy’s” luggage. So the plane stops at the gate, “Jumpy Guy” leaps out of his seat, flings open the overhead compartment, and said cane begins to fall. The cane somehow catches on a luggage handle, changing it’s trajectory from straight down to swinging pendulum club of doom, and it then swings full force and hits me square in the face… I’m knocked silly; that point where your eyes water and you see silver specks floating in front of your face, yeah that was me. Once again, all I heard was Joe’s hysterical laughter at my plight; glad I could entertain you today Mr. Kang.

I’ll type up more on the trip in my next post, but wanted my airplane experience to stand alone…

cheers,
PDL

Europa Show of Champions

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The Orlando, FL Europa Sports Expo

Orlando Convention Center

April 28 – 30

It was an intro into a new world. A new adventure into an arena of hard-core fanatics, and dedicated enthusiasts; devout followers and training “Monsters”. The Europa Sports Expo in Orlando, FL at the Orlando Convention Center was “HUGE” in a lot of different ways. There were events like the USA Judo National competitions, the USA Wrestling U-17 competition, the high-level martial arts exhibitions, the international Cross-Fit Championships, the Team USA fencing finals, the Mr. Olympia Body-Building Preliminary competition & Bikini shows, the old-school “American Muscle” car show… and more!

The first thing I noticed upon arrival at the convention center was the overall volume of people in attendance. IT WAS PACKED! People had traveled from across the country to be in attendance at the Europa show as many of the top names in health & fitness were to have booths set up sampling their newest and most innovative products to. The second thing I noticed was the overall presence of Europa Sports. These guys are the “Real Deal” when it comes to putting on a mega-event of this nature and Europa Sports CEO/Co Founder Eric Hillman is one of the most revered people in the entire industry.

So we got there early & helped set up the Nogii Bar booth; Nogii is a gluten-free protein bar endorsed/developed by “The View” personality Elizabeth Hasslebeck. We also helped setup the “NOW Energy Bar” booth with the Europa crew. We were excited to continue our case study on the “Text NOWBar to 90210” campaign as it had yielded positive results (and many late night text messages) in Atlanta the prior day with the appearance by “The Amazing Race” host Phil Keoghan.

We were introduced to high-ranking brand officials from across the fitness arena. Brands like BPI Sports, Gaspari Nutrition, VPX, Betancourt Fitness, CytoTech, EAS, and others were represented through booths, signage, demonstrations and industry talents. The overall mood in the building was electric as everyone in attendance was inundated with free samples of new & cutting edge products and all were treated to some “eye candy” in the form of several lovely “brand ambassadors”. While the main objective of every brand seemed to be to move more units there was an element of teaching & learning going on. It was refreshing to see people so passionate about their brand in such a highly competitive forum. Nutrition, and bodybuilding as a sub-sect, is a forum where “word of mouth” reputations can be changed with one bad batch, so brand relations to the end-consumer are crucial to the overall bottom line. These people knew the in’s & out’s of their products and why I needed to include them into my workout regimen.

The finale’ of the event came in the form of the Men’s Heavyweight IBBF competition with the winner & runner-up qualifying for a spot in the “Mr Olympia Championships” later this year in Las Vegas, NV. These bodybuilders literally looked carved out of italian marble, it didn’t even look real! I hope to one day have a set of six-pack abs again like I did in my early 20’s, these guys didn’t have an ounce of fat ANYWHERE, and thus had 12-packs! The winner & runner-up when asked how they planned to celebrate the qualifying for the Vegas competition was basically unanimous “First we’re going to EAT, and then go back to training!” side caveat to this blog; I would NOT recommend eating at the Orlando-area SIZZLER restaurant, or any SIZZLER anywhere…. ever, whole other story, whole other blog.

All in all well over 60,000 people turned out in attendance of the Europa Sports Expo! It was eye-opening to see the bodybuilding arena as such a tightly knit group of what ultimately amounts to training partners & friends with their own line of products. The people we met truly believe in the products they sell as most of them had a direct hand in either the design, the chemistry or the manufacturing.

Now back to the gym for me… I’ve got work to do if I’m going to be attending these shows!

Sports, Sports, Sports

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If you have never been to a Europa Sports Expo you are missing out on sports extravaganza!  Fancy cars, models, karate, judo, wrestling, cheer leading, arm wrestling, weight lifting, strongman competition, bodybuilding competition, popular nutritional vendors, celebrities, etc.  We helped set up the nogii and Now Bar booths and set up cameras to capture those Kodak moments.  The footage was easy to capture because there is so many events going throughout the whole Orlando Expo. We passed out Text Europa Sports, nogii, and Now Bar to 90210 fliers for the people in attendance and started building mobile databases immediately.  This was a great opportunity to network with all of the vendors and showcase the mobile marketing campaign.  Thanks to all the Europa Sports, nogii, Now Bar, and the MS Foundation of Florida representatives that helped us pass out fliers!  We were able to capture the attention and phone numbers of the people in attendance.  

On The Road

Have you ever seen Storm Chasers?  Well, we drove through southern Georgia where a tornado had touch down the night before and tore up a half mile long stretch of trees along both sides of the highway.  We were headed on the right path down 75 S according to the abrupt radio WARNING which informed us that we were driving into the “EYE OF THE STORM” only a few exits away.  I woke Devon up and asked if we should stop at the next exit or continue to drive.  He had no problem with me driving while he slept.  A few exits later we witnessed two black funnel clouds forming right on the border of Georgia and Florida. The weird coincidence was that it was sunny as soon as we got into Florida. Looking in the rear view mirror all you could see was black skies & clouds in Georgia. I guess objects in mirror are closer that they appear. 

“The Ride” by Phil Keoghan

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Regal Cinema, Atlantic Station, Atlanta, GA | N.O.W. Energy Bar Case Study

So we get the call from our friends at Europa that Phil Keoghan, host of “The Amazing Race” and a National Spokesman for The MS Foundation, was going to be in town to do a One-Time Only showing of his Independent Film, “The Ride”. This movie was made to highlight Keoghan’s 3,500+ mile cross-country bike trek to raise money for Multiple Sclerosis research through the MS Foundation.

Joe and I took the initiative and developed some flyers to help Phil “capture the audience” with a new and innovative mobile marketing strategy; text NOWBar to the #90210. We worked together with the Atlanta MS Foundation Chapter in both handing out the handbills to incoming attendees as well as placing them in the gift bags for all attendees to receive after the screening.

Before the movie we were treated to a “Pre-Show Meet & Greet” at California Pizza Kitchen; which seemed only slightly ironic as a bunch of health nut type people chow’d down on at least 6-8 full size pizzas & appetizers, but I digress. Each person in attendance was given a chance to meet & share story with Phil. Some people would relive a favorite moment from “The Race”, some would share a personal account of a family member with MS, some would simply shake Phil’s hand and take a picture. The point of this paragraph is simply to state how cool of a person Phil Keoghan is. He took the time to speak with EVERY SINGLE PERSON in the meet & greet and do it with a smile all the while seeming to have interest in every person he met. A true professional and all-around good guy!

Now back to the movie… Man!

If you don’t come out of seeing something like that wanting to improve every facet of your life then you should check for a pulse. Phil Keoghan, and a few select team members; namely his father, his best friend Ben, a former California Highway Patrolman and a camera-man riding backwards, begin in Los Angeles, California on a bike ride to raise awareness for Multiple Sclerosis research; their ultimate goal being to make it to New York City in time to reveal the winner of “The Amazing Race; Season 18”. Right off the bat the trip takes several wrong turns and the crew finds themselves lost in LA. A two-hour detour around highways and by-ways on the outskirts of Orange County and they were off across the country.

“The Ride” was inspirational, fascinating, emotionally trying and full of “on-the-edge-of-your-seat” moments; from the crew nearly being wiped out by a truck on the highway to Phil’s harrowing post-crash black screen/ audio-only scene that, while only 3-4 seconds, seems to last an eternity; “The Ride” made the viewer feel as though they were right beside the crew and sharing in the experience; mile after agonizing mile, hill after seemingly endless hill. There really was blood, sweat and tears shed in the making of this movie and as an audience member I felt a real connection to the story and the sacrifices made.

Upon reaching New York City it was revealed that Phil Keoghan’s trek had raised over $500,000 for the MS Foundation and MS Research; to date through his websites & events with Regal Cinemas he’s been able to up that total to over $800,000, a truly amazing total from a truly inspirational person! So in setting up the “Text NOWBar to 90210” campaign we were able to establish a promising contact with the Atlanta MS Foundation chapter head, as well as capture over 40% of the attending audience’s mobile #’s for future deals through NOWBar and www.NoOpportunityWasted.com

 Follow Phil Keoghan on twitter = @philkeoghan